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SPOTLIGHT: Crystal Knutson - Mom boss


Mom boss interview

For the month of May I wanted to showcase Mom's who are kicking ass and being good role models for their children. When I first met Crystal sporting Doc Martens, perfect bangs and flawless makeup, I thought damn, this girl has it going on. Her contagious smile and optimistic attitude made me want to stick around and be her friend. Not only is she a hard working Mom, she is a Beautycounter rep / woman entrepreneur, a creative, a painter, and a calligrapher, just to name a few hats she wears. We are beyond excited to announce that she is our new sales rep for Salt and Sol. We think she is the epitome of what we want our brand to stand for. Positivity, being a good person, a creative and taking the steps to help build a better future for the next generation.

Since we are celebrating super Moms this month of May. Tell us a little bit about you and your adorable family.

I am 36, I am married to a beautiful specimen of a man, Jeff Knuston. I have three babies, two of which are twin daughters that are almost 5, a son that is 2 and I am obsessed with them. And a 16 year old yorkie, named Tarzan. Graduated valedictorian in a class of 49, then eagerly went off to the University of Oklahoma where I met my husband and got a degree in Interior Design.  After college, moved to Dallas with some friends working in a design firm. After Jeff and I got engaged, I started traveling with his job living a "life of leisure". (insert giggle) We got to live in some pretty cool places like New York, New Jersey, LA, Tahoe, Greenville and glamorous places like West Texas.

We fell in love with a sleepy beach town, Jacksonville Beach, when we had a job in 2008, then made a permanent move in 2014. Now, with 3 babies, I needed a night job so I started at Restaurant Doro. It has been a savior for me, keeping my sanity and contributing to our family, but it's not fulfilling at all. I was introduced to Beautycounter a few years back and just joined as a rep so I could have my own thing.

The girls, Hayden and Edie, eagerly waited for our shoot, you could tell they loved playing dress up and putting on makeup like their Mommy. Who wouldn't be obsessed. Even poor Reif, outnumbered by the ladies, and feeling under the weather, still melted your heart while he whispered, "I love you Mommy" during our interview.

Celebrating Mother's Day with makeup and dress up.

What's the best part of your day?

Best part of my day is waking up in the morning and having my babies run into our bedroom in the morning screaming "Good morning Mommy!". It makes me so happy. No matter how I'm feeling, when they come in, I get up and I'm like, "Let's do this, let's go".

Mom boss interview and photoshoot

You are a lady of many talents. Is it true you are a calligraphy artist? What other talents do you have?

Yes! That was on a whim. With an Interior Design Degree you do architectural lettering as a class. I thought it was so much fun. I was following a calligrapher on Instagram and saw she was doing a class in Ft. Lauderdale, so I just signed up for it! It was a treat yourself moment. I loved it!

In kindergarten, when they ask you what you want to be when you grow up... In a tiny town of 750 in McAlester, OK, everyone writes; Doctor, Teacher, Fire Fighter, Nurse...You can look in my yearbook and it says "I want to be an Artist!". I have always had a need to express my creativity. (as she nonchalantly points out the bad ass painting over her side table. "I painted that")

summer valentine ink on instagram

You say you've always been a beauty junkie. What led a hand in that? Can you tell us one of your first memories with makeup?

I have a sister that is 10 years older than me and she thought she was a Madonna in the 80's. She always had on the best makeup and I thought she looked flawless. She was Madonna!

It's in my genes, my Mom and sister went to beauty college. In my small town, I started working for Estee Lauder in a boutique. I got really into it at that point.

You are now a rep for Beautycounter. What made you transition and start taking notice to what was on the label?

Once I had children, I started being really conscious about everything. What I was putting on my body every single day and absorbing into my skin. I started to take notice to what was on the label. Someone introduced me to Beautycounter when they first began but hadn't tried any products. When I finally did, I was like "this is some good stuff". Then over the years, we slowly transitioned all of our skincare to Beautycounter. Then my husband got sick from a mold issue, we had to gut our entire house. He got diagnosed with a sickness called biotoxin illness. The Doctor ordered us to clean up every product in our house. We clean with essential oils, our laundry detergent is chemical free...Everything. It's now a lifestyle.

Makeup and dress up with Mom boss Crystal Knutson

You are also the newest member of Salt and Sol! We couldn't be more thrilled to have you. What made you want to be a part of our company?

Yes!  I feel like I have taken the steps in our cleaning and beauty products and it would be so nice to start to look at the clothing we are wearing. I think about the planet and what we are doing to the environment. People are saying organic is a trend, it's not. Chemical-free is not a trend, it is going to be the norm. It has to be. With people like us, we are just helping to push it forward and it's exciting to be a part of a company making a positive change.   

What books are currently on your nightstand?

Goodnight stories for Rebel Girls. It's pretty cool.

What nourishes you?

We drink a lot of Vega Protein. With Jeff's diagnoses we had to switch his diet to the Whole30 so we are trying to eat less processed foods and clean up our diets.

Crystal Knutson : Beautycounter Rep

What advice do you have for young women who want to start their own business?

Just Do It! Don't second guess it. I have been sitting over this Beautycounter for over 2 years and I wish I would have done it a long time ago. My calligraphy, I wish I would have been more serious at the time. If you know what you want to do...Nike, Just do it!

Salt and Sol Mothers Day photoshoot

At Salt & Sol our goal is transparency. Can you share with us any struggles you have had along the way and how you overcame?

Right around the time when the twins were 1, Jeff got sick. For 4 years we literally didn't know what was wrong with him. I had to learn to do things on my own, take care of the kids, and it has made me much more independent in many ways. But it has also made us stronger as a couple. He has been amazing through all of this. Finally, diagnosed with biotoxin illness, he has a gene, that only people with this gene get this illness from mold. He has been going through treatment for 6 months now and getting better. We have always had a healthy relationship but this just showed us how healthy it really is.

Salt and Sol kid photoshoot

What does it mean to live your sol experience?

You gotta do it. Live it. We could have chosen the easy route and moved close to parental help, gotten a 9-5. But it's not Jeff and I's style. We couldn't sit in an office. We followed our gut and moved to this beach town that we loved. No support system, no friends. We took a chance and now we are thriving!


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  • Megan on

    I love you, Crystal Summers Knutson, and I don’t care who knows it! You are a rockstar and I’m so proud of everything you guys have done! #momcrush

  • Tiffinie Edge on

    You are a beautiful Soul baby Sis…..loved this & so happy for you! You actually made me tear up a lil’ bit, I’ll always be your Madonna! Rock it always Sis…..for those who are just getting to know you, she is a one of a kind & she will not disappoint! Love you Crystal!

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